Online shopping is a phenomenon that has been on a constant rise for the past decade. In fact, some staggering data shows that global business-to-consumer e-commerce sales will account for more than 1 trillion euro in transactions by 2013. Moreover, according to a report made by Interactive Media in Retail Group (IMRG), in 2011 the increase of money spenton internet purchases has increased by 20% compared to 2010.
This is all fine and dandy, but what are the reasons behind the increase of people buying products from the worldwide web? Why do people prefer using online retailers rather than going to their local shop or supermarket? In this blog post, we will try to summarize the main drivers behind this trend and indicate why you would be better off buying products online – especially quality socks, such as those offered at http://www.thesocks.com.
The first and probably the main reason as for why people shop online is that the process is time saving and requires less effort compared to going to the physical store. Buying socks online is a matter of just a few clicks and you get the desired socks delivered to your doorstep in just a few days. Paying for your socks is also not an issue since lots of different methods are available and they are perfectly secure. In addition, you don’t have any costs associated with going to the physical store, you don’t spend time travelling, and you don’t have to wait in line to pay. So where is the drawback? Not being able to feel the fabric or the product before you buy it is what drives some customers away from online shopping. This could be a relevant argument for more sophisticated fashion products, such as dresses or jeans and etc., where it is preferable that you try them on before you make your choice. In the case of socks, which are a necessity and can be viewed as a consumable, you usually wouldn’t want to spend extra time for your purchase of for trying out. Socks are also a comparatively cheap product, so you can order a small quantity and see if they fit your needs. If they do – than you can make consecutive online purchases of the same or similar product or why not even subscribe for its delivery. At http://www.thesocks.com we try to make the customer experience as easy and fast as possible. Thus, purchasing your preferred socks takes less than five minutes.
Another reason for buying your socks online is the amount of available information on the internet. You can compare prices between products and suppliers and find the deal that best suits you. If you are in the physical shop you can’t be sure whether you are not paying twice the price for the same pair of socks available at an e-commerce site. Online shops even tend to be a bit cheaper, since they do not have the same operating costs a physical shop usually has. Product information is also plentiful on the internet, meaning that you can sometimes be more certain about the quality of the socks you are buying online than when you have them in front of you. Leaving our customers satisfied with both the quality and the price of our socks is our priority and we are sure you will have a hard time if you try to find a better online shop for your business socks than http://www.thesocks.com.
Last but not least, buying socks online can be done at any time and from any place as the online shops never close and deliver to any address. Hence, if you lead a busy life you don’t need to plan a trip to the shop if your socks wear off. Geographical boundaries are do not exist as well and you can buy your favourite socks from a shop situated half the world away. Also, forget about clipping discount coupons from newspapers – you can get a discount coupon simply for being a loyal customer or participating in an online promotion.